As one of the most fashionable places in Europe, Iceland is a hot spot for shopping. Icelanders are very fashion-conscious and demand quality, so you’ll find that the shops are of an international standard and offer a wide selection. High fashion and designer wear are both available in Iceland, and it is also one of the best places to buy luxury items and haute couture at reasonable prices.

Shopping in Reykjavík

Laugavegur is downtown Reykjavík’s main shopping street, running through the heart of the old city centre. You´ll find many top stores within a short walking distance of each other and a relaxed and pleasant atmosphere in which to shop. As well as stores specialising in traditional items, it also has a lot of excellent cafes, bars, and restaurants.

If you are looking for art or souvenirs, you should try Skólavörðustígur, which runs down from Hallgrímskirkja to the junction with Laugavegur. This street has several art galleries and craft shops, where unique and beautiful locally made products are available at reasonable prices. These include beautifully crafted pottery to warm woollens and resilient outdoor wear. There are also jewellery designers, a furrier, and some gourmet food stores.

Shopping malls

Iceland has two major shopping malls: Kringlan and Smáralind. Kringlan is within walking distance of several of the city’s main hotels, while Smáralind is farther out, in the town of Kópavogur. Both are easily accessible by bus from the city centre and house a wide selection of shops and restaurants.

There are also various other shopping centres in some of the smaller towns in the countryside. These include Glerártorg in Akureyri, Fjörður in Hafnarfjörður, Kjarninn in Selfoss, Neistinn in Ísafjörður, and Miðvangur in Egilsstaðir, among others. Most towns in Iceland have one main shopping street or some kind of shopping centre where you’ll be able to buy clothes and souvenirs.

You’ll find more information about shopping in Iceland below.

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Kringlan Shopping Mall

The Kringlan Shopping Centre is located in Reykjavík's new city centre, approximately four kilometres from the historic city area, and is a big part of life in ...
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Smáralind Shopping Center

Smáralind Shopping Mall Iceland‘s largest and most modern shopping center – welcomes you with over 80 shops and businesses on three floors.
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Fjörður Shopping Mall

Fjörður Shopping mall The Shopping Mall Fjordur in downtown Hafnarfjordur is definitely the heart of shopping, service and communications in the town of Hafnarfjordur, only 10 minutes drive ...
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